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Learn more about the program at California Air Resources Board.
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First-time EV buyers in California can get $3,500 off a new Subaru EV1.
MyFirstEV program overview
Starting September 2026, first-time California EV buyers and lessees can save up to $3,500 on a new Subaru EV model year 2026 or later through the MyFirstEV program. See details below while funding lasts.
Which vehicles qualify?
New EVs: Get a $3,500 instant discount on a new Subaru EV with an MSRP of $50,000 or less.
- Eligible: Zero-emission electric battery vehicles.
- Not eligible: Hybrid vehicles.
- Qualifying models: Eligible models include the Subaru Solterra, Trailseeker, Uncharted, and Getaway.
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How the Program Works
Find Your Subaru EV.
Browse online. Test-drive in person. Find your dream Subaru.
Go Electric. Save $3,500.
Purchase or lease a qualifying EV and get your rebate instantly at the retailer.
Frequently Asked Questions
What is California’s MyFirstEV program?
MyFirstEV is a California incentive program that helps make a first zero-emission vehicle (ZEV) more affordable. Eligible Californians can receive $3,500 off a new ZEV at the point of sale, with the incentive available through participating automakers and dealerships while funding lasts.
How is the $3,500 incentive applied?
The $3,500 MyFirstEV incentive is applied instantly at the dealership and built into the purchase or lease transaction, reducing the vehicle’s price before you take delivery. There’s no separate application or waiting for reimbursement, but eligible customers must complete and sign the required MyFirstEV self-attestation at the retailer.
Can MyFirstEV be combined with other EV incentives or Subaru offers?
Potentially. MyFirstEV may be combined with other eligible incentives or Subaru offers, subject to program and offer terms. Ask your participating California Subaru retailer which offers can be combined at the time of purchase or lease. Subaru’s offers can vary by model, location, and eligibility.
Can I order a Subaru EV before the program launches and receive the incentive later?
No. The MyFirstEV incentive must be applied at the time of an eligible purchase or lease through a participating California Subaru retailer. If you’re planning to order a Subaru EV, check program eligibility and availability with your retailer before completing your transaction. You can learn more at ww2.arb.ca.gov/myfirstev.
Are Subaru hybrids eligible for MyFirstEV?
No. Plug-in hybrid vehicles are not eligible for the MyFirstEV incentive. The program applies to qualifying battery-electric and hydrogen fuel cell vehicles. You can learn more at ww2.arb.ca.gov/myfirstev.
Is the MyFirstEV incentive guaranteed?
No. The $3,500 MyFirstEV incentive is available to eligible buyers and lessees while program funding lasts. Eligibility and availability must be confirmed at the time of purchase or lease through a participating retailer.
$3,500 off your first Subaru EV in California.
Ready to go electric? Explore MyFirstEV and take a test-drive at your local retailer.
Disclosures
- MyFirstEV incentive available to eligible California residents purchasing or leasing their first qualifying zero-emission vehicle. $3,500 incentive available on qualifying new model year 2026 or later Subaru EVs with an MSRP of $50,000 or less, subject to MyFirstEV program eligibility, required self-attestation, participating retailer availability, and available program funding. Additional restrictions apply. See the California Air Resources Board MyFirstEV program details for complete eligibility requirements.